CONTENT STRATEGY – Marketing, Planning & Promotion
Content Marketing For Therapists
Content is the fuel that feeds the internet, our websites are made from it, it is shared across social media sites and is what our potential clients seek to determine who is the best therapist that can help them. Content marketing is about creating and using content in ways to ensure that as many as possible clients learn about your private practice or therapy business. Often the biggest challenge is knowing what the best content is that you should be creating and then finding the time to create it.
Content Creation and Promotion
When you are in the early stages of creating your therapy business, you’ll likely have more time and that will present an ideal opportunity to create content. Content marketing is really nothing more than creating interesting content and then letting people know about it so they can consume it or share it.
Content comes in all shapes, sizes and types. Take a look at this great graphic by econsultancy to see what we mean:
I know that’s a vast diagram and it might be a lot to take in but really, it just states that you can use lots of different types of content, do not just rely on the written word. Vides is a fast and very user friendly way of sharing information, the adage about an image being worth a thousand words, still holds true, and infographics have taken that to a whole new level. You can throw in webinars and podcasts, they may sound daunting but they are remarkably easy to apply once you’ve got the hang of them.
Content Marketing Consultancy
Whether you have your own content, are just starting out and need some direction on what, how and where to start with content creation or if you are a seasoned pro with lots of content that you think you really should be repurposing or promoting, one of our team would be happy to help. We can offer insight on marketing trends and also dig into content success stories that have been experienced by other therapists and private practices.