More than 70% of people look using the Internet when searching for a credible therapist. Each month, 3,000,000 people utilize online services for that very purpose, the market and demand for therapists is huge. Community marketing and networking now has become important way to build a referral base for your therapy practice that brings you clients to you. In order to gain more clients, your private practice online presence must be developed. By creating a website or listing your services through online directories, an optimum results can be achieved.
Showcase your therapy business as a brand
Like any product, therapists must market their businesses online. The client generally pays the therapists for their valuable time. It is better to invest for positive marketing exposure. Your messaging needs to be both engaging and empathetic and should be given in a consistent and clear manner, in order to reach the heart of the customer. Consider a structure that you can implement and commit to.
Increasingly, the world is moving to focus on digital marketing. On a daily basis, the world is consuming digital content more and more on their smart phones, laptops, office computers, etc. both at home, at work and on the move. And therapists that are doing business and who need to promote their services can learn how to use digital marketing as an effective marketing strategy. Digital marketing is often referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’.
Digital Marketing is Vital For Your Private Practice
Traditional marketing methods are being fast replaced by digital marketing. It’s not that the traditional methods haven’t worked or don’t work anymore, it’s just that digital works better and its reach is much greater. Newspapers, billboards, radio and TV, still continue as the medium to reach those audiences who haven’t yet taken to the digital medium but we live in a digital age and even our grandparents are coming online. We all (almost) have mobile phones and have embraced the internet and social media with almost undivided attention.
Whether you offer counselling, psychotherapy or any other kinds of health and wellness services, it is essential to follow marketing strategies to promote your business. If you want to survive in this fast-paced world, you must opt for online strategies based on the latest technologies and marketing tools. One of the fastest ways to get noticed with any therapy is by using PPC or ‘Pay Per Click’ where you need to pay a small fee to your search engine and in exchange, the search engine will send the visitors to your site every time the advertisement from your site is clicked. Hence, it’s wise to hire a reputable firm or PPC marketer to manage your internet advertising campaigns. Done right, this can be one of the most lucrative ways to generate new business.
Search engines are where we all go to find information and to look for service providers.
When we use the Internet, everyone uses a search engine – 93% of all Internet actions start at a search engine. The paid adverts show along the very top of the page. These adverts are clicked on more than other types of online advertisements. It clearly indicates that people are not irritated with the advertisements if they find the services and products are fit their requirements. By opting for a PPC ad campaign, you can ensure that relevant searchers who can be turned into your potential customers will directly see the advertisement of your therapy service. Google (as one primary example) has developed a high quality formula that can ensure that your PPC ads will fit the requirements of the searches.
When a visitor views your website their eyes flow in an “F” pattern. When designing your website or even just creating a blog post thinking about how the eye naturally travels means you can put the most interesting content where the users eye naturally travels. Its a brilliant strategy and its based on eye tracking tests conducted by the experts at Neilsen Norman Group Through the layouts and designs of the website, you can play to this behaviour and at an unconscious level you will be appealing to potential clients as they will find themselves focusing more on what you want them to.
Have you employed this user focused web design strategy yet? If not then you can consult an expert designer or consultant to get the very best results for your therapy site. These tips are simple but are recommended by the experts and you can see great results. (more…)
For any serious therapist (counsellors, Hypnotherapists, Psychotherapists, NLP Consultants) then you must be aware of the leading social media platform Facebook. As a corporate tool, Facebook is unceasingly dominating the most used social media sites and is a leading force in any serious content marketing strategy. You can use Facebook now for the promotion of your private practice, marketing your business activity and getting or involving new clients. Therapists have been using social media especially Facebook, in-order to market their business, the challenge comes in doing that the right way. Because of its longevity, we appreciate you could be struggling to constantly come up with new content and fresh ideas for your company or brand’s Facebook page. Both practice and skill are required to market your therapist service on Facebook.
Getting started with Therapist Facebook Marketing
First thing’s first, if you have decided to create a profile for your practice, then this article is certainly for you, whether you have a business page or personal page, it is important to promote your page within your customer groups or network. Your fans can “Like” your Page, this then allows them to see updates from you in their News Feeds, and you can also share special offers etc.
We also recommend that you incorporate your therapy blog within it. The relevance of your blog posts and articles should not be underestimated. If you have time, then doing this yourself can be a wonderful and creative outlet. If you don’t have the time or the desire to write content you can hire a professional to that for you. When people follow you or read your business Facebook page, they start to get to know you professionally and start to see you as the expert you are. (more…)