Therapy SEO (Search Engine Optimisation)
Simple Video Explanation of SEO
Below is a simple 2 minute explainer, watch now to get an insight into SEO quickly.
SEO For Therapists
Search engine optimisation (SEO) is all about making sure your site presents exactly what Google and other search engines (like Bing) need to understand what your therapy is focused on. This then enables clients who are looking for the range of services your offer, to be able to find you in the search engine results pages.
Search engines use complex programs (called algorithms) to determine which private practice or therapy business is the most relevant to the keyword or key phrase the potential client has typed into the search engine. While these programs are intelligent, they are based on science and equations so there are definite steps you can take to improve your website specifically for search engines, this process is what is referred to as web optimisation.
What is therapy focused search engine optimisation?
Simply put, optimising is ticking as many boxes as possible for Google et al and making sure your site is seen as being the most relevant for the therapies and specialisms that you offer. One persons search phrase may differ from another persons, so understanding what search terms are popular and which ones will generate the best, highest quality traffic, is where SEO typically starts. This keyword research and understanding potential client needs is what will drive your site higher up those all important search rankings.
SEO Marketing For Your Therapy Business
If you have or are planning on having private practice or have a therapy business website then using some web optimization so you are easily found in the search engines is a critical step for growing your practice. that is already established and you need your website to be ranking well in the search engines. Depending on where your business is located, this is most likely what we call local seo. That just means focusing on a certain geographic location.
Search engine optimisation simple steps for your practice
We start with the keyword research, getting inside the heads of your potential clients and finding out what types of words and phrases they would input to find what your therapy offers. Then we look at the website in detail, is is search engine friendly? There are some elements that are invisible to your human visitors but need to be applied to help the search engines understand what you offer and why you are a trusted website.
Then it’s a case of looking at the website structure, it’s content and how the right keywords and phrases link that information together. Only when all of that has been done, do we then look at earning your votes of confidence from other relevant websites. You might be familiar with the phrase link building, Fortiba focuses on link earning. Providing value so other complementary site are keen to link back to you.
SEO is essential in your therapy marketing arsenal
Without SEO You Are Invisible
If your website is not optimised then you may be missing out on enquiries for tens and even hundreds of new clients every single month. 93% of all online activity starts with a search engine.
SEO Targets Like A Laser
You can focus on your therapy and any niche clients or services, you can market your brand, your name, your therapy and you can drill down to the areas where you practice. No other marketing gives you this level of laser like control