When a visitor views your website their eyes flow in an “F” pattern. When designing your website or even just creating a blog post thinking about how the eye naturally travels means you can put the most interesting content where the users eye naturally travels. Its a brilliant strategy and its based on eye tracking tests conducted by the experts at Neilsen Norman Group Through the layouts and designs of the website, you can play to this behaviour and at an unconscious level you will be appealing to potential clients as they will find themselves focusing more on what you want them to.
Have you employed this user focused web design strategy yet? If not then you can consult an expert designer or consultant to get the very best results for your therapy site. These tips are simple but are recommended by the experts and you can see great results.
Suggestions for your therapy website
- People engage with people. Everyone wants to chat with other human beings, not brands. The imagination of your prospective client can be captured with attractive headlines. A headline is read 8 out of 10 times, yet the content only 2 out of 10 times. Spend time on creating a great headline!
- Graphics and images should ideally be placed on the left – hand corner of the website at the top. Pictures speak volumes and as this is where a visitor’s eye actually lingers, it’s a great place to have them and be sure they are seen first by the client. Space should be utilized perfectly to engage the client instantly.
- The first impression is usually the lasting impression, just with simple glimpse of your headlines, the client generally goes further with the website. Therefore, it is the first lines of the text below the headline that should be compelling and provide an insight into the rest of the pages content. When a client starts to read a page then you have successfully connected with their mind. A quick attention catching sentence immediately after the headline does the job nicely for you.
- It is better to offer multimedia instead of text alone. Once they become familiar with the website then they may read the information more rapidly. In order to provide innovative information to a relatively new client, use images and if you can add in some video.
- A simple presentation can be made more engaging by thinking about the benefits to the client, share something of value and make it interesting enough that they want to read and engage, not just scan.
- In comparison to a written text, video or images within a website are more effective than just text alone. Several studies regarding effective therapist marketing strategies have revealed that there can be a 54% increase in visitors just by adding in a simple educational video on the website.
Getting The Most From Your Own Private Practice Therapy Website
Website designs and re-designs can seem complex. With so much else for a busy therapist to focus on, its tempting to leaver the website for later. Not recommended, as this is your 24/7 sales tool. Your website is the backbone to your online presence, but your website visitors are the ones who ensures the need for your website. You can create some beautiful designs now and they don’t need to cost a fortune. Just ensure your website obeys the rule of the F scan and don’t forget to include a call to action. Do you want a visitor to call you, email you, download a product, book a consultation? Whatever the action is that you want them to take, make it easy for them to do. Just tell them or point them in the right direction.
If you don’t have a website in place yet or would like to make it work for you, feel free to take a look at our affordable and effective Therapy Ativation Program to accelerate your therapy marketing and make the most of your online presence.