Increasingly, the world is moving to focus on digital marketing. On a daily basis, the world is consuming digital content more and more on their smart phones, laptops, office computers, etc. both at home, at work and on the move. And therapists that are doing business and who need to promote their services can learn how to use digital marketing as an effective marketing strategy. Digital marketing is often referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’.
Digital Marketing is Vital For Your Private Practice
Traditional marketing methods are being fast replaced by digital marketing. It’s not that the traditional methods haven’t worked or don’t work anymore, it’s just that digital works better and its reach is much greater. Newspapers, billboards, radio and TV, still continue as the medium to reach those audiences who haven’t yet taken to the digital medium but we live in a digital age and even our grandparents are coming online. We all (almost) have mobile phones and have embraced the internet and social media with almost undivided attention.
Gone are those times when just being qualified from a well-known institute was enough. Times are tough, and every single Therapy has gone through vast changes. Competition is huge in every area of your industry, and unless you’ve been specializing in a therapy niche then you are likely experiencing a lot of competition to gain clients. The landscape of emotional and mental health and marketing has shifted and it’s essential you select a niche so you can align your marketing with attracting your ideal client. So how do you effectively promote your private practice and generate growth?
Simple, we use digital marketing. Customers are looking for professional services. Unless you define the niche, you serve, don’t be prepared to make headlines.
Online Marketing Tips For Therapists
While therapeutic areas have gone through improvements, the digital area too has made progress. If you already have a specialization, make it known. Use digital marketing methods like paid media (PPC), social media and your website to reach out to the specific audience based on your expertise. Your website should be geared towards answering those customers most important questions, that will help you target who will use your services. Employ the help of professionals who understand and can do what you want from them. An SEO ready website is very important. Having an optimized website basically means you are easier to find in the search results on Google. Think about it from a customer viewpoint, what are they looking for? Customers will arrive at your web’s doorstep using keywords that may be “counselor” or “psychotherapist” but beyond that, they’ll be looking for help with specific issues. Keyword research will help you understand your client pain points and craft answers to reassure and help on your website. (more…)
Common Mistakes New Therapists In Business Make
Running your own therapy business isn’t always easy, and all sorts of things can go wrong. All you can do then is learn from your mistakes and change the way you do things so the same thing doesn’t happen again. Here is a list of some of the common mistakes new therapists starting out in business make. Hopefully, reading them will help prevent these things from happening to you.
Five Common New Therapy Business Mistakes
1. Not coming to the realisation that you are in business – It is so easy to get sidetracked and forget that this isn’t just a vocation any more and now, you’ve put in all the time and work and you’ve qualified! Of course helping clients is a passion but it’s not wrong to want to make a good income from the time and effort you’ve invested. Some new therapists actually feel bad about taking on paying clients but you are a professional and can bring real value and genuine help to your clients. You’re in business now and one core driver should be to make money as well as helping other people and making them happy. Basically, you need to have the mindset of a business owner and think in a whole different way. (more…)