More than 70% of people look using the Internet when searching for a credible therapist. Each month, 3,000,000 people utilize online services for that very purpose, the market and demand for therapists is huge. Community marketing and networking now has become important way to build a referral base for your therapy practice that brings you clients to you. In order to gain more clients, your private practice online presence must be developed. By creating a website or listing your services through online directories, an optimum results can be achieved.
Showcase your therapy business as a brand
Like any product, therapists must market their businesses online. The client generally pays the therapists for their valuable time. It is better to invest for positive marketing exposure. Your messaging needs to be both engaging and empathetic and should be given in a consistent and clear manner, in order to reach the heart of the customer. Consider a structure that you can implement and commit to.
When a visitor views your website their eyes flow in an “F” pattern. When designing your website or even just creating a blog post thinking about how the eye naturally travels means you can put the most interesting content where the users eye naturally travels. Its a brilliant strategy and its based on eye tracking tests conducted by the experts at Neilsen Norman Group Through the layouts and designs of the website, you can play to this behaviour and at an unconscious level you will be appealing to potential clients as they will find themselves focusing more on what you want them to.
Have you employed this user focused web design strategy yet? If not then you can consult an expert designer or consultant to get the very best results for your therapy site. These tips are simple but are recommended by the experts and you can see great results. (more…)
Common Mistakes New Therapists In Business Make
Running your own therapy business isn’t always easy, and all sorts of things can go wrong. All you can do then is learn from your mistakes and change the way you do things so the same thing doesn’t happen again. Here is a list of some of the common mistakes new therapists starting out in business make. Hopefully, reading them will help prevent these things from happening to you.
Five Common New Therapy Business Mistakes
1. Not coming to the realisation that you are in business – It is so easy to get sidetracked and forget that this isn’t just a vocation any more and now, you’ve put in all the time and work and you’ve qualified! Of course helping clients is a passion but it’s not wrong to want to make a good income from the time and effort you’ve invested. Some new therapists actually feel bad about taking on paying clients but you are a professional and can bring real value and genuine help to your clients. You’re in business now and one core driver should be to make money as well as helping other people and making them happy. Basically, you need to have the mindset of a business owner and think in a whole different way. (more…)